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    Stylewar’s Engstrom Wins Snickers’ Vote

    By SHOOT StaffUpdated:No Comments1611 Views

    By Christine Champagne

    --

    Eat a Snickers candy bar and you will be elected the next president of the United States. Surely, George Bush and John Kerry would be relieved if only it was that simple, and it is in the :30 "President," a farcical new spot for Snickers created by BBDO New York and directed by Filip Engstrom of Stylewar, the Stockholm-based directing collective represented by bicoastal Smuggler.

    SHOOTOnline subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.

    CLIENT

    Mars, Incorporated/Snickers.

    PRODUCTION CO.

    Smuggler, bicoastal.

    Filip Engstrom of Stylewar, director; Martin Tedin, DP; Patrick Milling Smith and Brian Carmody, executive producers; Jeff Miller, line producer; Allison Kunzman, head of production; Ninon de Klerk, production designer. Shot on location in Cape Town, and at Cape Island Studios, Cape Town.

    Gatehouse, Cape Town.

    Beverley Green, executive producer; Brendan Rice, producer.

    AGENCY

    BBDO New York.

    Ted Sann, chief creative officer; Eric Silver, executive creative director; Dan Kelleher, associate creative director/copywriter; Jim Lemaitre, associate creative director/art director; Andy Wilcox, producer.

    EDITORIAL

    MacKenzie Cutler, New York.

    Jun Diaz, editor; Staley Dietrich, assistant editor; Sundy Procter,

    executive producer.

    POST/VISUAL EFFECTS

    The Mill, New York.

    Fergus McCall, colorist; Tom Poole, assistant colorist; Angus Kneale, visual effects supervisor/senior Flame artist; Dave Parker and Jamie Scott, Flame artists; Jeanette Williford, Combustion artist; Aron Hjartarson and Jimmy Kiddell, 3-D artists; Verity Grantham, producer.

    AUDIO POST

    MacKenzie Cutler.

    Marc Healy, mixer.

    MUSIC

    Human, New York.

    Andy Bloch, Gareth Williams, Morgan Visconti, Lindsay Jehan, Sloan Alexander, Gordon Minette and Krishna Venkatesh, composers/sound designers; Marc Altshuler, executive producer.

    SOUND DESIGN

    MacKenzie Cutler.

    Marc Healy, sound designer.

    Category:Top Spot of the Week



    SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content

    Thursday, January 9, 2025

    Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.

    Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.

    “We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”

    Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”

    From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More

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