CLIENT
Northwest Airlines.
PRODUCTION CO.
rhinofx, New York.
Arman Matin, director; Bill Bennett, DP; Rick Wagonheim and Camille Geier, executive producers; Terry McGinnis, live action line producer; Kristen Ames, live action production manager; Natasha Saenko, CG director; Jeff Guerrero, senior animator; Joe Burrascano, lead artist; Josh Frankel, visual effects supervisor; Paul Liaw, CG modeler; Ido Klair, lighting artist; Jesse Clemens, technical director; Dan Vislocky, animator; Yfat Neev, producer. Shot at CECO Studios, New York.
AGENCY
Carmichael Lynch, Minneapolis.
Jim Nelson, creative director; Jack Steinmann, executive producer; Brian Tierney, copywriter; Brock Davis, art director.
POST
Company 3, New York.
Eli Friedman, colorist.
AUDIO POST
Echo Boys, Minneapolis.
Bethany Lacktorin, mixer/engineer.
MUSIC/SOUND DESIGN
Echo Boys.
Alex Berglund, composer; Tom Lecher, sound designer; Kathy Yanko, producer.
THE SPOT
In "Transformations" (:30), CG representations of an office, a living room, a dining area and a bedroom change into each other, as furniture folds and flips into different positions and objects appear and disappear. As the action takes place, a voiceover is heard: "Work. Play. Dine. Sleep." In the end, the bedroom setting transforms into a Northwest Airlines lie-flat business class seat. The scene is completed with the addition of the fuselage and other airplane seats. "Do it all on the only U.S. airline with lie-flat seats," the voiceover says. "Northwest Airlines World Business Class. Now you’re flying smart."
Spot broke in August.