CLIENT
Sprint PCS.
PRODUCTION CO.
Nonfiction Spots, bicoastal.
Barbara Kopple, director; Jeff Stonehouse, DP; Loretta Jeneski and Michael Degan, executive producers; Jim Shippee, producer. Shot on location in Houston.
AGENCY
Publicis & Hal Riney, San Francisco.
Kirk Souder, executive creative director; Erin Alvo, creative director/art director; Mark Sweeney, creative director/copywriter; Sam Walsh, senior VP/director of production; Carolyn Casey and Holly Ludwik, producers.
EDITORIAL
Jigsaw, Los Angeles.
Jon Hopp, editor, "Floor Exercise," "Greco Roman" and "Synchronized Swimming"; Jason Painter, editor, "New Swimmer"; Kelly Koppen, assistant editor; Corey Bouvet, executive producer; Stephanie Boggs and Monette Dubin, producers.
POST/VISUAL EFFECTS
Jigsaw.
Mark Leiss, designer.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
AUDIO POST
Margarita Mix de Santa Monica.
Nathan Dubin, mixer.
MUSIC
Element Music & Sound Design, Santa Monica.
James O’Brien, composer.
SOUND DESIGN
Jigsaw.
Jon Hopp, sound designer, "Floor Exercise," "Greco Roman" and "Synchronized Swimming"; Jason Painter, sound designer, "New Swimmer."
THE SPOTS
Four :30s in an Olympic-themed campaign uses real kids as a metaphor for misleading phone plans in the cellular world. In "New Swimmer," Adam, a new member of a children’s swim team at the Mary Lou Retton Champions Camp, is given a high-tech wetsuit, super turbo fins and swimming legend Mark Spitz as a personal trainer. One boy asks, "Why does he get all that stuff?" The swim coach replies, "Because he’s new." A voiceover and accompanying type describe Sprint PCS’ New for You upgrade program, and the Sprint spokesman tells Mary Lou Retton and a member of the swim team that "everybody should be treated special." Similar spots in the package include "Greco Roman," in which a coach informs some of his young wrestlers that they went over their half-nelson minutes. In "Synchronized Swimming," swimmers are asked how many minutes they need to hold their breath each month, and "Floor Exercise" shows girls who are questioned about their roundoff, flip-flop minutes.
Spots broke in August.