CLIENT
Absolut Raspberri.
PRODUCTION CO.
Go Film, bicoastal.
David Ellis, director; Roger Tonry, DP/lighting director; Robert Wherry, executive producer; Sandy Newman, associate head of production; George Fares, line producer. Shot at Broadway Stages, Long Island City, N.Y.
AGENCY
TBWA/Chiat/Day, New York.
John Hunt, worldwide creative director; Patrick O’Neill, executive creative director; Gail Barlow, copywriter; Lauren Harwell, art director; Laura Ferguson, producer.
EDITORIAL
Origami Edit, New York.
Alex Lebedev, editor.
POST
R!OT Manhattan.
Jay Tilin, online editor.
VISUAL EFFECTS
Origami Edit.
Alex Lebedev, visual effects artist.
AUDIO POST
hsr/ny.
Fernando Ascani, mixer/engineer.
MUSIC
Killa Kela, New York,
Killa Kela.
THE SPOTS
Absolut’s "Unleash the Raspberry" campaign introduces the company’s newest vodka flavor. Four :30s—"David Ellis," "Maya Hayuk," "Phil Frost" and "Kenji Hirata"—feature artists visually interpreting Absolut Raspberri. Via time-lapse photography, each artist designs an oversized vodka bottle, only to have the work scrubbed clean in preparation for the next artist’s interpretation. The campaign also includes a 3:00 film that appears on Absolut’s Web site (www.absolut.com).
Spots broke Sept. 5.