While it’s one thing to fantasize about being in Atlanta Falcon quarterback Michael Vick’s shoes, it is quite another to find yourself literally stepping into them and out onto a football field. That’s the situation a young fan finds himself in when he dares to embark on a football-themed amusement park ride in "The Michael Vick Experience." The :60, which promotes Nike’s Air Zoom Vick II training shoe, was created by Wieden+Kennedy (W+K), Portland, Ore., and directed by Ulf Johansson of Smith and Jones Films, Los Angeles. Sea Level, Venice, Calif., produced the visual effects.
Sean Scott was the principal actor in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
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CLIENT
Nike/Nikegridiron.com.
PRODUCTION CO.
Smith and Jones Films,
Los Angeles.
Ulf Johansson, director; Harris Savides, DP; Philippa Smith, executive producer; Steven Sills, producer. Shot at Sony Studios, Culver City, Calif.
AGENCY
Wieden+Kennedy, Portland, Ore.
Hal Curtis and Mike Byrne, creative directors; Ryan O’Rourke, art director; Derek Barnes, copywriter; Ben Grylewicz, executive producer; Vic Palumbo, producer.
EDITORIAL
The Whitehouse, Santa Monica.
Russell Icke, editor; Laurence Thrush, assistant editor; Sue Dawson, executive producer.
POST/VISUAL EFFECTS
Sea Level, Venice, Calif.
Ben Gibbs, visual effects/Inferno artist; Celest Gilbert, executive producer; Amy Russo, producer.
Bobine Video, Santa Monica.
Jais, colorist.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer; Francine Boucher, assistant mixer; DJ Fox-Engstrom, executive producer.
SOUND DESIGN
Mit Out Sound/M.O.S.,
Sausalito, Calif.
Ren Klyce and Malcolm Fife, sound designers; Misa Kageyama, producer.
