CLIENT
Hewlett-Packard (HP).
PRODUCTION CO.
Paranoid Projects@Tool,
Santa Monica.
Francois Vogel, director; Adam Kimmel, DP; Phillip Detchmendy, managing director; Claude Letessier and Jennifer Siegel, executive producers; Amy DeLossa, head of production; Mark Fetterman, producer; Liz Long, production supervisor. Shot on location in Stockholm.
Flodellfilm, Stockholm.
Mikael Flodell, executive producer; Magnus Akerstedt, producer.
AGENCY
Goodby, Silverstein & Partners, San Francisco.
Rich Silverstein, co-chairman; Steve Simpson, partner/creative director/copywriter; John Norman, creative director; Josh Reynolds, executive producer; Brian Coate, assistant producer.
EDITORIAL
Chrome, Santa Monica.
Hal Honigsberg, editor; Vince Oresman, assistant editor; Niklas Nyberg, assistant editor/Stockholm; Deanne Mehling, executive producer; Cristina Matracia, producer.
POST/VISUAL EFFECTS
Zoic Studios, Los Angeles.
Steven Schofield, executive producer; Christopher Jones, creative director; Carla Attanasio, producer; Dayna Cernansky, Rachel Keyte and Keith Weilmuenster, Combustion artists; Chris Howard and Kevin Moseley, Flame artists.
R!OT, Santa Monica.
Clark Muller, colorist.
Prologue, Malibu, Calif.
Phyllis Weisband, executive producer; Kyle Cooper, designer; Stephen Schuster, designer/animator; James Choi and Gary Mau, animators.
AUDIO POST
Lime Studios, Santa Monica.
Loren Silber, mixer.
MUSIC
Agoraphone, New York.
Beth Urdang, music supervisor.
THE SPOT
"Picture Book" (:60) documents a number of visually striking scenes in which people interact with printed photographs, with characters changing the scene they’re in as though they are moving still images. The commercial ends with a voiceover stating, "HP digital photography. Click. Print. Invent." along with the HP logo. The Kinks’ tune "Picture Book" is the soundtrack for the commercial.
Spot broke Aug. 29.