CLIENT
Pizza Hut/4forALL Pizza.
PRODUCTION CO.
Saville Productions, Beverly Hills, Calif.
Simon West, director; Pete Menzies, DP; Michelle Travinski, executive producer; Dawn Fanning, producer. Shot on location in Los Angeles.
Santiago Inc., New York.
Santiago Suarez, director/DP (tabletop/food); Joan Vitaliano, executive producer; Ron Marrazzo, producer. Shot on stage at Santiago Inc.
AGENCY
BBDO New York.
Janet Lyons, executive creative director/copywriter; Chris Curry, art director; Tommy Troncoso, copywriter; Winslow Dennis, senior producer; Jim Kelly, assistant producer; Karen Jean, music producer.
EDITORIAL
Cut + Run Los Angeles,
Santa Monica.
TG Herrington, editor; Alex Dondero, assistant editor; Christie Cash, executive producer.
POST
Cut + Run.
Mitch Gardiner, online editor.
The Syndicate, Santa Monica.
Beau Leon, colorist.
VISUAL EFFECTS
Vendetta Post, Santa Monica.
Crawford Reilly and Pete Mayor, visual effects artists; Kevin McDonald, visual effects assistant; Sandy Beladino, executive producer.
Andy Atkins, Ventura, Calif.
Andy Atkins, digital matte paintings.
Barbed Wire FX, Santa Monica.
Avi Das, CG supervisor.
AUDIO POST
Lime Studios, Santa Monica.
Rohan Young, mixer; Jessie Stern, assistant mixer.
MUSIC
Crushing Music, New York.
Alfred Hochstrasser, composer.
SOUND DESIGN
Mo-phonics, Venice, Calif.
Zach Corbel, sound designer; Michael Frick, executive producer.
THE SPOT
Miss Piggy of the Muppets stars in "Rushmore," which promotes Pizza Hut’s 4forALL pizza. The commercial opens with the four presidents of Mount Rushmore—George Washington, Thomas Jefferson, Theodore Roosevelt and Abraham Lincoln—arguing over pizza toppings. Suddenly, Miss Piggy—clad in rock climbing gear—slides down in front of the monument in an attempt to get their attention. When that fails, she tries to politely interrupt them with some "excuse me’s." Finally she pulls out a bullhorn and gets their attention, pointing out that they can each get their own toppings with Pizza Hut’s 4forALL pizza. After product footage is shown, Jefferson asks Miss Piggy how they can repay her. The next shot shows Miss Piggy as the fifth face on Mount Rushmore. "Well this is a start," she says. The spot ends with Miss Piggy and the Pizza Hut logo, and the tagline, "Gather round the good stuff!"
Spot broke in September.
