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    The Joneses “Surf” For BMW X3

    By SHOOT StaffUpdated:No Comments1337 Views
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    CLIENT

    BMW of North America/BMW X3.

    PRODUCTION CO.

    The Joneses, Santa Monica.

    The Goetz Brothers, director; Brandon Mastropollito, DP; Mel Gragido, executive producer; David Thorne, producer. Shot on location in Los Angeles.

    AGENCY

    Publicis in Mid America, Dallas.

    Ted Barton, executive creative director; Shon Rathbone, senior creative director; Ryan Martindale, copywriter; Kristi Pagoulatos, art director; Chelle McDonald, senior broadcast producer.

    EDITORIAL

    charlieuniformtango, Dallas.

    Scott Hanson, editor; Mary Alice Butler, producer.

    POST

    charlieuniformtango.

    David Laird, online editor.

    Company 3, Santa Monica.

    Mike Pethel, colorist.

    AUDIO POST

    charlieuniformtango.

    Russell Smith, engineer.

    MUSIC

    Steve Ford Music, Chicago.

    Steve Ford, composer.

    THE SPOT

    In the :30 "Surfing," a young man enters the frame on a store merchandise dolly and stops behind his BMW X3 vehicle. He loads piles of turf into the roomy trunk as his female companion looks on. The narrator states, "It’s the perfect sports activity vehicle for whatever sport you’re into," as the duo drives off, weaving their way through a busy parking lot. The couple happily continue on to their destination in the "ultimate driving machine."

    Spot broke in August.

    Category:ScreenWork



    L.A. Location Lensing Declines In 2024 Despite Uptick In 4th Quarter

    Wednesday, January 15, 2025

    FilmLA, partner film office for the City and County of Los Angeles and other local jurisdictions, has issued an update regarding regional filming activity. Overall production in Greater Los Angeles increased 6.2 percent from October through December 2024 to 5,860 Shoot Days (SD) according to FilmLA’s latest report. Most production types tracked by FilmLA achieved gains in the fourth quarter, except for reality TV, which instead logged its ninth consecutive quarter of year-over-year decline.

    The lift across all remaining categories came too late to rescue 2024 from the combined effects of runaway production, industry contraction and slower-than-hoped-for post- strike recovery. With just 23,480 SD filmed on-location in L.A. in 2024, overall annual production finished the year 5.6 percent below the prior year. That made 2024 the second least productive year observed by FilmLA; only 2020, disrupted by the global COVID-19 pandemic, saw lower levels of filming in area communities.

    The continuing decline of reality TV production in Los Angeles was among the most disappointing developments of 2024. Down 45.7 percent for the fourth quarter (to 774 SD), the category also finished the year down 45.9 percent (to 3,905 SD), which placed
    it 43.1 percent below its five-year category average.

    The two brightest spots in FilmLA’s latest report appeared in the feature film and television drama categories. Feature film production increased 82.4 percent in the fourth quarter to 589 SD, a gain analysts attribute to independent film activity. The
    California Film & Television Tax Credit Program also played a part, driving 19.2 percent of quarterly category activity. Overall, annual Feature production was up 18.8 percent in 2024, though the... Read More

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