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    Cut + Run Spruces Up For Range Rover

    By SHOOT StaffUpdated:No Comments1558 Views
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    CLIENT

    Land Rover North America/ Range Rover.

    PRODUCTION CO.

    @radical.media, bicoastal/ international.

    Alan White, director (White is now with Bob Industries, Santa Monica); Conrad Hall and Simon Mestel, DPs; Frank Scherma and Donna Portaro, executive producers; Mala Vasan, producer. Shot on location in Toronto.

    Imported Artists Film Company, Toronto.

    Suzanne Allan, executive producer.

    AGENCY

    Young & Rubicam Brands, Irvine, Calif.

    John Hage, creative director; Robert Parker, executive producer; Carol Lombard, senior producer; Doug Darnell, copywriter; Scott McDonald, art director.

    EDITORIAL

    Cut + Run Los Angeles, Santa Monica.

    Jay Nelson, editor; Charlie Keating, assistant editor; Jerry Sukys, executive producer.

    POST

    Cut + Run.

    Mitch Gardiner, online editor.

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist.

    AUDIO POST

    Lime Studios, Santa Monica.

    Loren Silber, mixer.

    MUSIC

    Robot Repair, Brooklyn, N.Y.

    Aaron Alden, composer.

    THE SPOT

    "Hotel Change" (:30) opens at a picturesque lodge, where the staff is milling about. The manager suddenly snaps to attention when he notices a vehicle driving in his direction. Rushing inside the hotel, he directs the staff to ready the premises. Surfaces are dusted, a silver tea set replaces an old version, the fountain is turned on, and flowers are placed to spruce up the building. A Range Rover drives up to the front entrance just as the final details are completed: the manager and the bellhop freshen their breath. The voiceover states, "Noticeably perfect. The Range Rover by Land Rover."

    Spot broke in August.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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