CLIENT
Pennzoil High Mileage Vehicle Motor Oil.
PRODUCTION CO.
Tool of North America, Santa Monica.
Tom Routson, director; Dan Mindel, DP; Phillip Detchmendy, managing director; Jennifer Siegel, executive producer; Amy DeLossa, head of production; Denise Rocchietti, producer. Shot on location in Burbank, Calif.
AGENCY
TBWA/Chiat/Day, Los Angeles.
Rob Schwartz, executive creative director; Gary Pasco, creative director/copywriter; John Payne, creative director/art director; Richard O’Neill, director of broadcast production; Julie Rousseau, assistant producer.
EDITORIAL
The Whitehouse, Santa Monica.
Livio Sanchez, editor; Sue Dawson, executive producer.
POST/VISUAL EFFECTS
Digital Domain, Venice, Calif.
Karen Anderson, producer; Cris Blyth, visual effects supervisor; Dave Stern and Narbeh Mardirossian, Flame compositors/online editors; Krista Benson, Nuke compositor; Dustin Adair and John Lima, 3-D animators; Marco Maldonado and Ross MacKenzie, 3-D tracking.
Technicolor Creative Services, Hollywood.
Sparkle, colorist.
AUDIO POST
Margarita Mix de Santa Monica.
Jimmy Hite, mixer.
MUSIC
Elias Arts, bicoastal.
David Wittman, composer; David Gold, creative director.
SOUND DESIGN
Machine Head, Venice.
Stephen Dewey, sound designer; Vicki Ordeshook, producer.
THE SPOT
In "Rejection" (:30), a man puts generic motor oil into his car’s engine. Suddenly the engine jumps from the vehicle, approaches the man and "spits" the oil all over the man’s pants and shoes. Apparently the engine favors Pennzoil High Mileage Vehicle Motor Oil.
Spot broke June 1.
