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    Deutsch LA Could Use Some T.G.I. Friday’s

    By SHOOT StaffUpdated:No Comments1564 Views
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    CLIENT

    T.G.I. Friday’s.

    PRODUCTION CO.

    Hungry Man, bicoastal/ international.

    David Shane, director; Roberto Schaefer, DP; Steve Orent and Dan Duffy, executive producers; John Towse, producer. Shot at Hollywood Center Studios.

    Michael Schrom & Company, Long Island City, N.Y.

    Michael Schrom, director/cameraman (food); Carl Sturges, executive producer; Heidi Von Feldt, producer. Shot at Line 204, Hollywood.

    AGENCY

    Deutsch LA.

    Eric Hirshberg, managing partner/executive creative director; Mike Bryce, senior VP/associate creative director; Jason Elm, associate creative director; Chris Schifando, copywriter; Bernie O’Dowd, art director; Randy Morton, senior VP, director of broadcast production/ executive producer; Victoria Guenier, senior producer.

    EDITORIAL

    Chrome, Santa Monica.

    Lance Pereira, editor; Robb Hoffman, assistant editor.

    POST

    R!OT, Santa Monica.

    Claus Hansen, online editor; Clark Muller, colorist.

    AUDIO POST

    Lime Studios, Santa Monica.

    Loren Silber, mixer.

    MUSIC

    Sound Cage, Los Angeles.

    Daniel Cage, composer.

    SOUND DESIGN

    Eleven, Santa Monica.

    Jeff Payne, sound designer.

    THE SPOT

    "Family Affair/Jack’s Grill" (:30) opens in a T.G.I. Friday’s restaurant where a man is hanging out at the bar with his buddies. He is surprised when he hears his wife’s distinctive laughter from across the room, and discovers her sitting in a nearby booth with her friends. The man heads over to his wife and asks her who is watching their children; she responds that they are with her mom. Then they notice grandma with the kids sitting in a booth, enjoying their T.G.I. Friday’s meals. The spot showcases a Jack Daniel’s Grill promotion, as well as the new Jack Daniel’s Burger, and ends with the tagline, "Everyone could use more Friday’s."

    Spot broke in late September.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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