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    Terminal Goes Inside Honda For RPA

    By SHOOT StaffUpdated:No Comments1552 Views
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    CLIENT

    American Honda Motor Co.

    PRODUCTION CO.

    Cucoloris Films, Venice, Calif.

    Richard Kizu-Blair, director; Bill Bennett, DP; Linda Stewart, executive producer; Chris Whitney, producer. Shot on location in Fontana, Calif.

    AGENCY

    Rubin Postaer and Associates, Santa Monica.

    Joe Baratelli and David Smith, creative directors; Nick Yen, art director; Carrie Talick, copywriter; Gary Paticoff, executive producer.

    EDITORIAL

    Terminal, Santa Monica.

    Mark Goodman, editor; Rebecca Beluk, assistant editor; Michael Gresch, executive producer; Barbara Bowen, producer.

    POST

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist; Missy Papageorge, producer.

    VISUAL EFFECTS

    Radium, Santa Monica.

    Aladina Debert, visual effects supervisor/lead artist; Mark Holmes, Inferno artist; Tom Briggs and Val Sinlao, CG artists; Anastacia Feldman, executive producer; Kathy Cogar, producer.

    AUDIO POST

    Eleven, Santa Monica.

    Jeff Payne, mixer.

    MUSIC

    Elias Arts, bicoastal.

    Jimmy Haun, composer; Ann Haugen, producer.

    SOUND DESIGN

    740 Sound Design, Santa Monica.

    Eddie Kim, sound designer; Scott Ganary, creative director.

    THE SPOT

    "Internal Engine" (:30) opens on a Honda racecar as it zooms along a speedway. Richard Dreyfuss notes in voiceover, "Inside every race is a lesson." The camera then dips inside the airbox of the vehicle to take a sweeping internal view of the engine. Dreyfuss continues: "Inside every lesson is a way to win." Next, the camera shoots out through the tail pipe, providing a view of the racecar as it accelerates into the sunset. The spot ends with the Honda logo and the tag, "The power of dreams."

    Spot broke in August.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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