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    Chrome Commits Sins For Jaguar, Y&R Brands

    By SHOOT StaffUpdated:No Comments1602 Views
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    CLIENT

    Jaguar North America/2005 Jaguar XJ Long Wheelbase.

    PRODUCTION CO.

    Untitled, Santa Monica.

    The Cronenweths, director; Jeff Cronenweth, DP; Jim Evans, executive producer; Ken Rosen, producer; John McColpin, unit production manager. Shot on location in Long Beach, Calif.

    AGENCY

    Young & Rubicam Brands, Irvine, Calif., in association with Brand Buzz, New York.

    Ross Sutherland, executive VP/executive creative director; Jennifer Kaminski, creative director/art director (Brand Buzz); Jesse Lependorf, creative director/copywriter (Brand Buzz); Robert Parker, VP/creative director of broadcast development; Alex Granieri, broadcast production coordinator.

    EDITORIAL

    Chrome, Santa Monica.

    Adam Parker, editor; Virginie Strub and Tommy Harden, assistant editors; Deanne Mehling, executive producer; Cristina Matracia, producer.

    POST/VISUAL EFFECTS

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist; Missy Papageorge, producer.

    Sea Level Visual Effects, Venice, Calif.

    Brian Buongiorno, compositor; Amy Russo, producer.

    Trollbäck + Company, bicoastal.

    Joe Wright and Jakob Trollbäck, creative directors; Jean Pichot, senior designer; Dennis Chung, designer; Julie Shevach, executive producer; Elizabeth Kiehner, producer.

    AUDIO POST

    RavensWork, Venice.

    Eric Ryan, mixer.

    MUSIC/SOUND DESIGN

    The Lodge, New York.

    Tomoyasu Hotei, composer; Scott Mann, sound designer; Drew Stein, music supervisor; Neil McLellan, creative director.

    THE SPOT

    "Sins" uses the theme of the Seven Deadly Sins to describe the allure of the 2005 Jaguar XL Long Wheelbase. The :30 opens on the gleaming hood of a black Jag. The word "sins" glides over the vehicle’s ridges and reflects onto the car. As the image of the hood fades to the rearview mirror, the first color in the mostly black-and-white ad appears in a flash of red, as the word "lust" comes into focus and then fades. The camera continues to move over the Jaguar’s details, and the words "wrath," "pride" and "envy" appear, with single letters in each word showing up in color (purple for "pride," yellow for "wrath" and green for "envy"). At the spot’s close, the camera runs along the face of the Jaguar as the eighth "sin" appears: "The all-new XJ8L. Can you resist?"

    Spot broke Sept. 13.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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