CLIENT
Lee Jeans/Lee Dungarees.
PRODUCTION CO.
Partizan, bicoastal/international.
Paul Goldman, director; Alex Melman, DP; Sheila Stepanek, executive producer; Susan Rued, producer. Shot on location in Buenos Aires.
Pioneer Productions, Buenos Aires.
Soledad Bottaro, producer; Brian Manoukian, production manager.
AGENCY
Fallon, Minneapolis.
Bruce Bildsten, creative director; Dave Damman, art director; Bobby Pearce, copywriter; Joe Grundhoefer, producer.
EDITORIAL
Terminal, Santa Monica.
Jonathan Del Gatto, editor; Rebecca Beluk, assistant editor; Michael Gresch, executive producer; Barbara Bowen, producer.
POST/VISUAL EFFECTS
A52, West Hollywood.
Lisa Tomei, lead visual effects artist; Patrick Murphy, lead Inferno artist; Scott Johnson, visual effects supervisor/artist/ online editor; Mark Tobin, executive producer; Ron Cosentino, visual effects producer.
The Mill, New York.
Fergus McCall, colorist.
AUDIO POST
RavensWork, Venice, Calif.
Robert Feist, mixer.
MUSIC
Ten Music, Santa Monica.
Nico Mansy and Chris Holmes, arrangers.
SOUND DESIGN
Soundelux Design Music Group (DMG), Hollywood.
Tom Ozanich, sound designer.
THE SPOT
Set to a remix of Roy Orbison’s "Pretty Woman," the :60 opens on a beautiful giant woman walking down a city street, wreaking havoc wherever she goes: crushing cars, scaring pedestrians and downing power lines. As she strolls down the boulevard, a poster of Lee icon Buddy Lee can be seen on one of the buildings. A young man sporting Lee Dungarees jeans and watching television in his apartment catches the woman’s eye and she stops to check out her reflection in a skyscraper, adjusting her dress and fixing her hair. She then taps on the man’s window, borrows a paintbrush from a stunned worker, and writes her phone number on a billboard. She gestures for the young man to call her, before walking off into the sunset. "Pretty Woman" ends with the tagline, "No matter what happens, don’t flinch," and the Lee Dungarees logo.
Spot broke in September.
