One of the NBA’s leading scorers, Houston Rockets guard Tracy McGrady, is pretty much unstoppable when he makes a drive toward the basket. But it isn’t just the defense that McGrady must conquer to score. Like any professional athlete, McGrady faces—and must defeat—his own internal demons. The creative team at TBWA/Chiat/Day, San Francisco, found a breathtaking way to depict that battle, portraying the basketball star as a modern-day Gulliver who must resist being taken down by a tiny army of soldiers to make a basket in a :60 titled "Unstoppable."
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Tracy McGrady and Wayne Hall were the principal actors in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
CLIENT
adidas.
PRODUCTION CO.
Smuggler, bicoastal.
Brian Beletic, director; Jeff Cronenweth, DP; Brian Carmody, executive producer; Aris McGarry, producer; Justine Madero, production supervisor. Shot at Raleigh Studios, Manhattan Beach, Calif.
AGENCY
TBWA/Chiat/Day, San Francisco.
Lee Clow, worldwide creative director; Chuck McBride, executive creative director; Geoff Edwards, associate creative director/art director; Scott Duchon, associate creative director/copywriter; Jennifer Golub, executive producer; Andrea Bustabade, assistant producer; Monika Prince, post producer.
EDITORIAL
PS 260, New York.
Maury Loeb, editor; Michelle Thibeault, executive producer; Lauren Tuttman, assistant producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
Digital Domain, Venice, Calif.
Gabby Gourrier, executive producer; Stephanie Gilgar, producer; Brad Parker, visual effects supervisor; Chris Fieldhouse, visual effects coordinator; Piotr Karwas, animation supervisor; Brad Hayes, CG supervisor; Rob Moggach, lead compositor; Johnny Hicks and Pilon Lectez, compositors; Larry Butcher, Janelle Croshaw, Dave Lockwood, Alan Precourt and Greg Teegarden, Nuke compositors; David Chan, Karl Denham, Ron Herbst, Errol Lanier and Troy Slough, Lightwave artists; Tony Montana-Vela and John Riggs, set-up and animation; Ben Cinelli and Mike Warner, animators; Apirak Kamjain, Ian Doss, Marco Maldonado and Scott Edelstein, tracking artists.
AUDIO POST
Lime Studios, Santa Monica.
Loren Silber, mixer.
SOUND DESIGN
Mit Out Sound/M.O.S., Sausalito, Calif.
Ren Klyce, sound designer; Misa Kageyama, producer.
