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    Picture Mill Inspires Hitachi

    By SHOOT StaffUpdated:No Comments1433 Views
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    CLIENT

    Hitachi UltraVision CineForm Series LCD Hi-Definition Television.

    PRODUCTION CO.

    Tate USA, Santa Monica.

    Albert Hughes, director; Bill Pope, DP; Susan Kirson, executive producer; Paige Seidel, producer. Shot at New Deal Studios, Los Angeles.

    AGENCY

    Lambesis, San Diego.

    Chad Farmer, creative director/art director; Bryan Nichols, associate creative director/copywriter; Toby Farmer and Maurice Pendarvis, copywriters.

    EDITORIAL

    Picture Mill, Hollywood.

    Kyle Krauter, editor.

    POST/VISUAL EFFECTS

    Picture Mill.

    William Lebeda, creative director/visual effects supervisor; Christina Hwang, producer; Josh Novak, Keith Pang and Brian Yarnell, 2-D animators; Jon Block, Jose Ortiz and David Hutchins, 3-D artists.

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist; Missy Papageorge, producer.

    AUDIO POST

    Musikvergnuegen, Hollywood.

    Damien Chock, mixer.

    MUSIC/SOUND DESIGN

    Musikvergnuegen.

    Walter Werzowa, composer/sound designer.

    THE SPOT

    "LCD" (:30) opens on a colorful engine against a stark black background. As the camera pans over the engine, a voiceover states, "For the first time ever, the pure beauty of film is brought to home theater. The exclusive Hitachi Dual Focus Light Engine." The scene then shifts to a shot of the Hitachi UltraVision CineForm LCD Hi-Definition TV, along with the tagline, "Inspire the next," and the Hitachi logo.

    Spot broke Oct. 25.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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