Register

    Redtree Whistles For Eight O’Clock Coffee

    By SHOOT StaffUpdated:No Comments1608 Views
    --

    CLIENT

    Eight O’Clock Coffee.

    PRODUCTION CO.

    Redtree Productions, Boston

    and New York.

    Christian Hoagland, director; Joe DeSalvo, DP; Maria Sheehan, executive producer; Jeff Trenner, producer. "Whistler" shot on location in Brooklyn, N.Y., and "Basketball" shot in Harrington Park, N.J.

    AGENCY

    The Kaplan Thaler Group, New York.

    Rob Snyder, creative director/art director; Jill Danenberg, creative director/copywriter; Lisa Goore, producer.

    EDITORIAL

    The Blue Rock Editing Company, New York.

    David Mester, editor; Dana Gerolimatos, assistant editor.

    POST

    Spontaneous, New York.

    Jason Orenberg, online editor.

    Nice Shoes, New York.

    Lez Rudge, colorist, "Basketball"; Chris Ryan, colorist, "Whistler."

    AUDIO POST

    audioEngine, New York.

    Carl Mandelbaum, mixer, "Basketball."

    Sound Lounge, New York.

    Tom Jucarone, mixer, "Whistler."

    MUSIC

    North Forty Music, New York.

    Jim Todd, arranger; Larry Geismar, executive producer.

    THE SPOTS

    Two :30s feature people who can’t get on with their day until they have their cup of Eight O’Clock Coffee. "Whistler" shows a man dragging himself out of bed early in the morning. As he heads down to the kitchen, he tries several times to whistle, with no success. However, after having his first cup of Eight O’Clock Coffee, he’s able to perform his whistling, as a title card reads, "Steve Herbst, International Whistling Entertainer of the Year." In "Basketball," a woman wakes from her slumber and gets into her routine. Along the way, she tosses items but misses the mark each time (toothbrush into holder, clothing into hamper). Finally, after misjudging where the coffee should go into the pot’s filter, she enjoys a brewed Eight O’Clock Coffee. Leaving the house, she throws a basketball over her shoulder and directly into the hoop in her driveway. "Diana Taurasi, WNBA Rookie of the Year 2004" reads the title card.

    Spots broke Oct. 11.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

    MySHOOT Profiles


    Add A Comment