CLIENT
Electronic Arts/EA Sports/"NBA Live 2005."
PRODUCTION CO.
Morton Jankel Zander, bicoastal.
Marcus Nispel, director; Daniel Pearl, DP; David Zander and Lisa Rich, executive producers; Vincent Oster, producer.
AGENCY
See:, San Francisco.
Harry Cocciolo, creative director; Tom Scharpf, art director; Tom Coates, copywriter; Chris Weldon, head of broadcast production; Susan Crimley, producer.
EDITORIAL
Union Editorial, Los Angeles.
Einar, editor; Michael Raimondi, producer.
POST
Company 3, Santa Monica.
Rob Sciarratta, colorist.
VISUAL EFFECTS
Dieselfx, Santa Monica.
Stan Kellam and Craig Price, visual effects artists.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer; Francine Boucher, assistant mixer.
MUSIC
X-Ecutioners.
THE SPOT
"Long Jump" opens on a basketball court, as a single camera move transitions between NBA stars Baron Davis, Jason Richardson, Paul Pierce and Vince Carter—they go in for one seemingly continuous slam-dunk. During each real player’s move, video game footage of the hoopster in action appears in the lower left corner. The :30 ends with a product shot of "NBA Live 2005," and the tag, "It’s in the game."
Spot broke Oct. 6.