CLIENT
McNeil Nutritionals/Splenda.
PRODUCTION CO.
@radical.media, bicoastal/
international.
Miles Goodall, director/DP; Jon Kamen, Frank Scherma and Gregg Carlesimo, executive producers. Shot on location in Cape Town.
Suburban Films, Cape Town.
Linda Notelovitz, producer; Sonja Terhost, production manager.
AGENCY
Alchemy, New York.
Amy Sacks, creative director; Delores Marcoux, art director; Veronica Nash, copywriter; Bruce Davidson, producer.
EDITORIAL
Chinagraph, New York.
Eric Carlson and Kane Platt, editors; Charlotte Rademaekers and Shane DeBlasio, assistant editors; Anne Gordon and Rosemary Quigley, executive producers.
POST/VISUAL EFFECTS
Chinagraph.
Wes Waldron, graphic designer.
Guava, New York.
Alex Catchpoole, visual effects/Inferno artist; Misha Stanford Harris, producer.
Nice Shoes, New York.
Lez Rudge, colorist.
AUDIO POST
Sound Lounge, New York.
Glen Landrum, mixer.
MUSIC
Snyder Music, New York.
Craig Snyder, composer.
THE SPOT
In "Share the Love," portraits of "sweetness" are shown, as a baby cupid shoots flying hearts so people can "share the love" while they share the Splenda. The :30 features the tag, "Think sugar, say Splenda."
Spot broke Oct. 4.