CLIENT
Nabisco/Ritz Crackers.
PRODUCTION CO.
Bent Image Lab, Portland, Ore.
Pascal Campion, director; Mark Eifert, DP; Chel White, creative partner; Ray Di Carlo, executive producer; Anthony Greene, producer; Aime Graham, associate producer; Jenny Grayson, project coordinator. Shot at Bent Image Lab.
AGENCY
J. Walter Thompson, Chicago.
Graham Woodall, executive creative director; Kevin Seavitt, creative director/copywriter/art director; Adrienne Daniel, senior producer.
EDITORIAL
Bent Image Lab.
Steve Miller, editor.
POST
Downstream, Portland.
Michael Nicholas, online editor; Jim Barrett, colorist.
VISUAL EFFECTS
Bent Image Lab.
Orland Nutt, composite artist/After Effects; Tracy Prescott-McGregor, animation technical coordinator; Eric Kilkenny and Chad Easley, animator designers.
AUDIO POST
Downstream, Portland.
Lance Limbocker, mixer.
THE SPOTS
Two commercials feature animated characters enjoying themselves during the holidays with Ritz Crackers. "Tree" (:30) shows a series of holiday vignettes involving the decoration of a Christmas tree, while "Party" (:30/:15) spotlights a holiday celebration. Both ads are set to Modern English’s "I Melt with You," and end with the tagline, "Nothing feels like Ritz."
Spots broke Nov. 8.