CLIENT
NFL/NFLShop.com.
PRODUCTION CO.
Thomas Winter Cooke, Santa Monica.
James Rouse, director; Paul Goldsmith, DP; Mark Thomas, executive producer; Benji Howell, producer. Shot on location in Irving, Texas.
AGENCY
Young & Rubicam, New York.
David Skinner and Darren Wright, group creative directors; John Battle, copywriter; Maria Scileppi, art director; Charlie Capuano, producer.
EDITORIAL
Mad River Post, New York.
Jason MacDonald, editor; Amy Lazarus, producer.
POST/VISUAL EFFECTS
The Filmworkers Club, Dallas.
Valerie Christensen, colorist.
Nice Shoes, New York.
Russ Bigsby, online editor/visual effects artist.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
THE SPOT
"Tackle Dummy" shows the absurd lengths to which some fans will go to "get the gear the pros wear." The :30 opens on the practice field of the Dallas Cowboys, with a pair of linemen lunging into a tackle dummy. When the players take a break, the dummy zips open and out pops a giddy fan. He proceeds to head over to a table to grab some jerseys. Training personnel notice the thief and give chase as a voiceover suggests the NFL Shop at NFL.com as an easier way to score gear.
Spot broke in October.