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    Park Pictures Doesn’t Wait At CVS

    By SHOOT StaffUpdated:No Comments1596 Views
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    CLIENT

    CVS/pharmacy.

    PRODUCTION CO.

    Park Pictures, New York.

    Lance Acord, director/DP; Jackie Kelman Bisbee, executive producer; Deannie O’Neil, producer. Shot on location in San Francisco, Los Angeles and Las Vegas.

    AGENCY

    Hill, Holliday, Connors, Cosmopulos, Boston.

    Gail Schoenbrunn, creative director; Scott Hainline, executive producer; Jeremy Schwartz, art director; Jonathan Plazonja, copywriter.

    EDITORIAL

    Final Cut, New York.

    Kirk Baxter, editor; Andre Castiglioni, assistant editor; Jennifer Hargreaves, producer.

    POST/VISUAL EFFECTS

    Company 3, New York.

    Tim Masick, colorist.

    Digital Domain, Venice, Calif.

    Fred Raimondi, visual effects artist; Stephanie Gilgar, visual effects producer.

    AUDIO POST

    Final Cut Sound, New York.

    Roland Alley, engineer.

    MUSIC

    RMI, New York.

    Robert Miller, composer, "Extra Care."

    Sam Bisbee, New York.

    Sam Bisbee, composer, "Letters."

    SOUND DESIGN

    Final Cut Sound.

    Roland Alley, sound designer.

    THE SPOTS

    Two :30s highlight "what makes CVS/pharmacy the leading drug store in America." "Extra Care" illustrates that CVS customers received more than one billion dollars in savings and rewards with their Extra Care cards by showing workers tossing money out of an airborne plane. Customers below happily catch the money. In "Letters," people in a busy city intersection stop in their tracks to stare at oversized letters spelling out "WAIT." Suddenly, workers begin removing the letters by car and plane, as a voiceover states, "What makes CVS/pharmacy the leading drug store in America? With prescriptions ready when promised, we’re doing away with waiting." Both ads end with the tagline "Expect something extra."

    Spots broke Oct. 4.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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