CLIENT
Motorola.
PRODUCTION CO.
Crossroads Films, Los Angeles.
Bruce Hurwit, director; Giorgio Scali, DP; Camille Taylor and Dan Lindau, co-owners; Carole Hughes, executive producer; Coni Lancaster, producer. Shot on location in Los Angeles.
AGENCY
Ogilvy & Mather, New York.
Bill Oberlander, senior partner/executive creative director; Jill McClabb and Mark Millar, group creative directors; Shannon Brown, art director; Josh Grossberg, copywriter; Brendan O’Malley, executive producer; Terry DeBonis, producer.
EDITORIAL
89 Editorial, New York.
Jim Ulbrich, editor; Sara Mills, producer.
POST/VISUAL EFFECTS
Headlight Design + Visual Effects, New York.
Steve Zourntos, online editor/visual effects artist.
Nice Shoes, New York.
Chris Ryan, colorist.
AUDIO POST
Sound Lounge, New York.
Glen Landrum, mixer.
MUSIC/SOUND DESIGN
Department, New York.
Adam Steiglitz, composer/sound designer; Julie Brassem, executive music director.
THE SPOT
In "Directions," a woman driving along a highway uses her Motorola phone to call her husband—the offensive coordinator for the Oakland Raiders—to ask what exit she should take. Sitting in the coordinator’s box and wearing a Motorola headset, the coach attempts to give his wife directions and call the game at the same time, resulting in chaos on the field. Fortunately for the coach, his odd play calling results in a large offensive lineman taking a pass and rumbling down the field and into the end zone for a touchdown.
Spot broke Oct. 18.
