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    POP Sound Drives A Ford Super Duty

    By SHOOT StaffUpdated:No Comments1577 Views
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    CLIENT

    Ford Motor Co./Ford Super Duty.

    PRODUCTION CO.

    Boxer Films, Los Angeles.

    Justin Klarenbeck, director; Jess Scott, DP; John Clark, executive producer; John Barreiro, producer. Shot on location in Lone Pine and Victorville, Calif.

    AGENCY

    J. Walter Thompson, Detroit.

    Brad Hanson, creative director; Paul Kirner, creative director/art director; Chris Sadlier, copywriter; Carole Gail, executive producer; Will Wilcox, producer.

    EDITORIAL

    B17 Editorial, Los Angeles.

    Rob Groenwold and Pedram Torbatti, editors; Beth George, executive producer.

    POST

    Encore Hollywood.

    Mike Cosola, colorist.

    VISUAL EFFECTS

    Radium, San Francisco and Santa Monica.

    Jonathan Keeton, compositor.

    AUDIO POST

    POP Sound, Santa Monica.

    Peter Rincon and Stephen Dickson, mixers; Jason Talton and Erich Netherton, assistant mixers.

    SOUND DESIGN

    740 Sound Design, Santa Monica.

    Eddie Kim, sound designer.

    THE SPOTS

    Four :30s spotlight the Ford Super Duty truck. In the teaser ad "The Beast," a black truck stands ominously on top of a craggy mountaintop, silhouetted by a cloudy sky. The other spots—"Emergency Stop," "Frame Rails" and "Concrete Block"—focus on the vehicle’s hauling, towing and pulling capacities, first by showing engineers testing the systems, and later featuring the Super Duty performing the task.

    Spots broke in September.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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