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    Ring Of Fire Controls Tiger Woods For EA Sports, W+K

    By SHOOT StaffUpdated:No Comments1520 Views
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    CLIENT

    Electronic Arts/EA Sports/"Tiger Woods PGA Tour 2005."

    PRODUCTION CO.

    Oil Factory Films, Beverly Hills, Calif.

    Allen Hughes, director; John Perez, DP; Billy Poveda, executive producer; Jay Wakefield, head of production; Greg Tharp, producer. Shot on location in Orlando, Fla.

    AGENCY

    Wieden+Kennedy, Portland, Ore.

    Steve Luker, creative director/art director; Jim Riswold, creative director/copywriter; Ben Grylewicz, producer.

    EDITORIAL

    Joint Editorial, Portland.

    Corky Devault, editor; Matthew Hilber, assistant editor.

    POST/VISUAL EFFECTS

    Ring of Fire Advanced Media,

    West Hollywood.

    Jerry Spivack, creative director; John Myers, executive producer; Casey Conroy, visual effects supervisor/visual effects producer; John Ciampa and Kirk Balden, Inferno artists/online editors; Paul Geiger, Brent Gilmartin, Mark Robben and Alicia Aguilera, Inferno artists; Greg Anderson, CG supervisor; Dann Tarmy, lead CG artist; Fabio Zapata, Katherine Bouglai, Marcel Hemingway and Bryan Johnson, CG artists; Jeff Smith, graphics.

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist; Missy Papageorge, producer.

    AUDIO POST

    Eleven, Santa Monica.

    Jeff Payne, mixer; Francine Boucher, assistant mixer.

    MUSIC

    Endless Noise, Santa Monica.

    Jeff Elmassian, arranger; Celia Williams, executive producer; Roxanne Morganstern, producer.

    SOUND DESIGN

    740 Sound Design, Santa Monica.

    Eddie Kim, sound designer; Scott Ganary, creative director.

    THE SPOT

    "Bunker" (:30) opens on Tiger Woods in a sand bunker. As he prepares to hit the ball, the bunker begins to sink. A confused Woods looks around and then establishes his footing again. The bunker then sinks even lower until the sides becomes walls of sand and the sky turns dark. The sun disappears completely and the golf course itself begins to change. "You control the course," states the voiceover, "You control the weather." Woods tries to hit the ball out of the bunker, but the ball flies straight up into the air and lands down at his feet, as rain begins to pour. "Tiger-proofing. It’s in the game," concludes the voiceover, as a shot of the EA Sports game "Tiger Woods PGA Tour 2005" is shown.

    Spot broke Sept. 13.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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