CLIENT
T-Mobile.
PRODUCTION CO.
Tool of North America,
Santa Monica.
Sean Ehringer, director; Eric Schmidt, DP; Phillip Detchmendy, managing director; Jennifer Siegel, executive producer; Amy DeLossa, head of production; Jeff Tanner, producer; Elizabeth Burhop, production designer; Angelo Gianni, production supervisor. Shot on location in Agua Dulce, Calif.
AGENCY
Publicis in the West, Seattle.
Eric Cosper, associate creative director; Isvel Rodriguez, art director; Joe Gerlitz, copywriter; Diego Pombo, producer.
EDITORIAL
Brass Knuckles, Venice, Calif.
Grant MacDowell, editor; Omar Inguanzo, assistant editor.
POST/VISUAL EFFECTS
Brass Knuckles.
Jon Merrifield, eQ artist/online editor; Joe DiSanto, executive producer; Cresta Cavanaugh, producer.
The Syndicate, Santa Monica.
Beau Leon, colorist.
AUDIO POST/
SOUND DESIGN
AZ Los Angeles, Santa Monica.
Gonzalo Ugarteche, mixer; Rodrigo Ortiz, sound designer; Michele Evans, producer.
MUSIC
Ohm Lab, New York.
Belar Dinelli and Darin Hallinan, composers.
THE SPOT
In the :30 "Horse," a cowboy dad warns his kids not to use his cell phone to make calls before seven, despite the fact that he is being dragged through the rocky desert behind his galloping horse. As he heads toward a giant rock, he shouts reminders: "I’m fine! Put the phone down!" Later, at the T-Mobile store, he hands his boys a new phone and says, "Use it whenever."
Spot broke Sept. 29.