CLIENT
Nike/Brand Jordan.
PRODUCTION CO.
Brown Bag Films, New York.
Charles Stone III, director; Joaquin Baca-Asay, DP; Ty Risby, executive producer; John Davison, producer. Shot on location in Madison, N.J., and Upper Brookfield, N.Y.
AGENCY
Wieden+Kennedy, New York.
Ty Montague and Todd Waterbury, creative directors; Adrian Hilton, art director; Greg Kalleres, copywriter; Chris Noble, producer.
EDITORIAL
MacKenzie Cutler, New York.
Ian MacKenzie, editor; Yvette Choy, assistant editor; Julie Ann Gagliardi, producer; Jill Silberstein, assistant producer.
POST/VISUAL EFFECTS
Schmigital, New York
Matt Monson, visual effects/Inferno artist.
Company 3, New York.
Tim Masick, colorist.
AUDIO POST
MacKenzie Cutler.
Marc Healey, mixer.
MUSIC
tonefarmer, New York.
Joseph Spallina, composer; Tiffany Warin, executive producer.
SOUND DESIGN
MacKenzie Cutler.
Marc Healey, sound designer.
THE SPOT
In the :30 "Jordan Assists," NBA star Carmelo Anthony is grilled by the press, while comedian Tommy Davidson comments on some of Anthony’s achievements as a basketball player. The spot concludes with a female member of the media asking Anthony how many cornrows he’s wearing and the Brand Jordan "Jumpman" logo.
Spot broke Nov. 16.