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    Blue Rock Drives Home A Ford

    By SHOOT StaffUpdated:No Comments1623 Views
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    CLIENT

    Ford Motor Company/Ford Freestyle and Five Hundred.

    PRODUCTION CO.

    Oil Factory Films, Beverly Hills, Calif.

    Allen Hughes, director; Marco Mazzei, DP; Billy Poveda, executive producer; Tom Lowe, producer. Shot on location in Brooklyn, N.Y.

    AGENCY

    Uniworld Group, New York.

    Carmon Johnston, senior VP/creative director; Rebecca Williams, chief creative officer; Dabo Thomas, copywriter; David Pilgrim, art director; Darlene Samuels, executive producer; Paul Osen, assistant creative.

    EDITORIAL

    The Blue Rock Editing Company, New York.

    Karama Horne, editor; Heather Ascensio, assistant editor; Barbara Genicoff, producer.

    POST

    Epoxy Finish, New York.

    Matthew McDonald, Smoke artist; Brady Poulsen, assistant Smoke artist.

    Nice Shoes, New York.

    Scott Burch, colorist; Ron Sudel, assistant colorist.

    VISUAL EFFECTS

    Charlex, New York.

    Philana Dias, Flame/Inferno artist.

    AUDIO POST

    Blast Digital, New York.

    Joe O’Connell, mixer/engineer; Gerard Collins, assistant mixer/engineer.

    MUSIC

    JSM Music, New York.

    Adam Elk and Scrapper, composers, "Multiple Personalities"; Neil Jason, composer, "Frontin’ "; Joel Simon, executive producer; Mark Algranti, producer.

    THE SPOTS

    In the :30 "Frontin’," a young man stands near a new Ford Five Hundred. As a young lady approaches, the man explains the vehicle’s features to her, leading her to believe that this must be his car. As other onlookers stop by, his plot to impress the lady is foiled as the real owner of the Five Hundred appears and drives off. "Multiple Personalities" focuses on the Ford Freestyle. In the :30, a man changes personalities while using the various features of the vehicle. At the end of the ad, all the "personalities" appear together in the car and have a conversation. The spots end with the tagline, "Ford. Built for the road ahead."

    Spots broke in October.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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