CLIENT
Sprint PCS Picture Mail.
PRODUCTION CO.
Tool of North America, Santa Monica.
Sean Ehringer, director; Rhet Bear, DP; Phillip Detchmendy, managing director; Jennifer Siegel, executive producer; Laurel Thoel, head of production; Jeff Tanner, producer; Elizabeth Burhop, production designer; Christine Maskobi, production supervisor. Shot on location in Los Angeles.
AGENCY
Publicis & Hal Riney, San Francisco.
Kirk Souder, executive creative director; Mark Sweeney, creative director; Debbie Chin, executive producer; Sam Walsh, senior VP/director of production; Andre Ricciardi, copywriter; Rich North, art director.
EDITORIAL
Jigsaw, Los Angeles.
Justin Trovato, editor; Jim Rodney and Asako Ushio, assistant editors; Corey Bouvet, executive producer; Stephanie Boggs, producer.
POST/VISUAL EFFECTS
Jigsaw.
Mark Leiss, designer.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer; Jen Earle, producer.
MUSIC
Element Music & Sound Design, Santa Monica.
James O’Brien, composer.
SOUND DESIGN
Jigsaw.
Justin Trovato, sound designer.
THE SPOT
"The List" shows a young man taking photos with his Sprint PCS of an empty refrigerator, worn out shoes and socks, a barren closet, and an empty wallet. As he takes the pictures, we hear his voiceover leaving a message for his mom, reminding her of an offer she once made: "If you need anything, just let me know." The spot cuts to mom who’s sitting with Sprint PCS spokesman Brian on the steps of her home. As she receives the pictures on her phone from her son, Brian says, "They grow up so fast." She replies, "He’s grown up?"
Spot broke in September.