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    Groove Addicts Goes Under For Honda Pilot

    By SHOOT StaffUpdated:No Comments1607 Views
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    CLIENT

    American Honda Motor Co./

    Honda Pilot.

    PRODUCTION CO.

    House Of Usher Films,

    Santa Monica.

    Kinka Usher, director; Paul Cameron, DP; Steve Ross, executive producer/producer. Shot on location in Los Angeles.

    AGENCY

    Rubin Postaer and Associates, Santa Monica.

    David Smith and Joe Baratelli, creative directors; Todd Carey, copywriter; Curt Johnson, art director; Gary Paticoff, executive producer; Brian Donnelly, producer.

    EDITORIAL

    The Whitehouse, Santa Monica.

    David Brixton, editor; Joanna Manning, assistant editor.

    POST

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist; Missy Papageorge, producer.

    VISUAL EFFECTS

    CreoCollective, Santa Monica.

    Jennifer Sofio, executive producer.

    AUDIO POST

    Play, Santa Monica.

    John Bolen, mixer.

    MUSIC

    Groove Addicts, Los Angeles.

    Don Davis, composer; Dain Blair, creative director.

    SOUND DESIGN

    740 Sound Design, Santa Monica.

    Michael Johnson, sound designer.

    THE SPOT

    In the :30 "Subterranean," a family pulls into a lot and instead of parking at the first available space, the dad decides to drive down into the lower levels of the garage. As the Honda Pilot heads downwards, the area turns into a cavernous netherworld, complete with a creature poking his head out to peek at the Pilot, which is able to handle the uneven path. Eventually the dad admits that he should have parked on the street. The voiceover states, "The four-wheel drive, two hundred fifty horsepower Pilot from Honda."

    Spot broke Oct. 3.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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