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    Consulate Navigates Chevy’s OnStar

    By SHOOT StaffUpdated:No Comments964 Views
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    CLIENT

    General Motors Corporation/Chevy TrailBlazer.

    PRODUCTION CO.

    Boondoggle, Santa Monica.

    Jim Sonzero, director; Toby Irwin, DP; Tom Mickel, executive producer; Tom Lowe, producer. Shot on location in Los Angeles and Long Beach, Calif.

    AGENCY

    Campbell-Ewald Advertising, Warren, Mich.

    Bill Ludwig, chief creative officer; Jim Ward, senior art director; Brent Bouchez, executive creative director; Bob Solano, executive producer; John Burger, senior producer; Mark Tripp, copywriter.

    EDITORIAL

    Consulate, New York.

    Chad Sipkin, editor; Tamara Treu and Andi Prastowo, assistant editors; Amy Saunders, executive producer; Lisa Binassarie, producer.

    POST/VISUAL EFFECTS

    Consulate.

    Michael Dwass, online editor/compositor; Sarah Mackinney, title design.

    Nice Shoes, New York.

    Chris Ryan, colorist.

    Kevina.tv Animation, Brooklyn, N.Y.

    Kevin Lofton, animator.

    AUDIO POST

    audioEngine, New York.

    Carl Mandelbaum, mixer.

    THE SPOT

    "Going Out" showcases the OnStar Personal Calling, satellite navigation and rear DVD player amenities available in the Chevy TrailBlazer. The :30 opens on an apartment where two moms are getting ready to go out, while their two young girls are watching a DVD cartoon on television. One woman checks her PDA, while the other phones their friend and tells her, "I’ll call you from the car." The girls grab the DVD and they all head for the TrailBlazer. One mom pushes the OnStar Personal Calling button from her vehicle and says, "Dial Laura," and the other mom turns on the satellite navigation. The girls put the DVD in the player and continue their cartoon viewing from the back of the TrailBlazer, as they all head out for a night on the town. The spot is set to Friggs’ "Bad Word for a Good Thing."

    Spot broke in November.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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