Credit Hill Holliday Connors Cosmopulos, Boston, and bicoastal/international Believe Media’s director Zack Snyder for recognizing that football’s instant replay phenomenon is here to stay, along with the forward pass, the two-point conversion and … the highly creative Super Bowl commercial.
John St. Ryan and Gebriel Christy were the principal actors in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or emailed.
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CLIENT
Budweiser.
PRODUCTION CO.
Believe Media, bicoastal/
international.
Zack Snyder, director/DP; Luke Thornton and Liz Silver, executive producers; Kendall Henry, producer. Shot on location in Telluride, Colo.
AGENCY
Hill Holliday Connors Cosmopulos, Boston.
Marty Donohue, executive creative director; Tim Foley, creative director; Eivind Ueland and Geoff Mullett, copywriters; Doug Gould and Jeremy Schwartz, art directors; Bryan Sweeney, director of broadcast production; Tom Foley, producer.
EDITORIAL
Bug Editorial, New York.
Andre Betz, editor.
POST/VISUAL EFFECTS
Nice Shoes, New York.
Chris Ryan, colorist.
Brickyard VFX, Boston.
Geoff McAuliffe, digital effects artist/online editor; Kirsten Andersen, digital effects producer.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
SOUND DESIGN
Bug Editorial.
Andre Betz, sound designer.
