New York-based cYclops Productions has signed Calabazitaz Tiernaz for exclusive spot representation. Calabazitaz Tiernaz is a Mexican directing collective comprised of brothers Everado and Leopoldo Gout; producer/director/cinematographer Mario Mandujano and producer Jorge Canedo are also available via the arrangement….Scott Williams, principal in Flipside Editorial, San Francisco and Santa Monica, is forming Retina, a telecine house in San Francisco. The new shop—a totally separate venture from Flipside—is scheduled to open on May 1. Its resources will include a Spirit 2K telecine system and a Quantel iQ hi-def editing system…..Industry vet Mike Dowd is launching Vapor Post. The Miami-based digital postproduction facility is slated to open on March 1….Los Angeles-based 1171 Production Group has added two music video directors: Ethan Lader and the mono-monikered Farah….Easyway Editorial, Dallas, has added Brad Briggs, Grant Pye and George Kelly to its roster, marketing them exclusively in Texas…. This past weekend, Conrad L. Hall posthumously won the coveted Annual Society of Cinematographers (ASC) Outstanding Achievement Award in the feature film category for Road to Perdition. Best known as a feature cinematographer, Hall—who died on January 4—also directed numerous commercials via the now defunct spot shop Wexler/Hall. This marked the record-setting fourth time that Hall topped the ASC’s feature competition. The ASC Award was accepted on Hall’s behalf by his son, DP Conrad W. Hall….
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More