CLIENT
Yamaha Motor Corporation/Grizzly 660 Auto/660R Raptor.
PRODUCTION CO.
Rant Films, New York.
Les Sharpe, director; Peter Collister, DP; Jonathan Gilson, executive producer; Hamidah Glasgow, producer. Shot on location in Vancouver, B.C.
AGENCY
Marshall Advertising & Design, Costa Mesa, Calif.
Diana Marshall, creative director; Michael Voornas, art director; Roger Feldman, associate creative director/ copywriter; Nancy Skenderian, producer.
EDITORIAL
Swietlik Inc., Santa Monica.
Jason Painter, editor.
POST
Swietlik Inc.
Mitch Gardiner, online editor/DS artist.
The Syndicate, Santa Monica.
Beau Leon, colorist.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer.
MUSIC/SOUND DESIGN
barton:holt, Culver City, Calif.
Hugh Barton, sound designer; Sean Holt and Tim Redfield, composers.
THE SPOTS
Two :30s take a humorous look at the thrill of riding all-terrain vehicles (ATV). In "Duck Hunter," a wannabe outdoorsman in full camouflage stands near a city fountain while performing duck calls. The spot then cuts to a serious duck hunter who is blazing through the woods on his Yamaha Grizzly 660 ATV, in search of a remote duck-hunting location. "Lawnmower" shows a decked-out ATV enthusiast attempting to do figure eights in his backyard with his beat-up lawn machine. This scene is contrasted with footage of a man wildly driving a Yamaha 660R Raptor out in the expanse of nature.
Spots broke Sept. 19.