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    POP Sound Flies Away For MSN 8

    By SHOOT StaffUpdated:No Comments1431 Views
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    CLIENT

    Microsoft Corporation/MSN 8.

    PRODUCTION CO.

    Villains, bicoastal.

    Phil Joanou, director; Pascal Lebegue, DP; Robin Benson, executive producer; Laurie Boccaccio, producer. Shot on location in New York.

    AGENCY

    McCann-Erickson,

    San Francisco.

    Kevin Moehlenkamp, executive creative director; Tom Giovagnoli and Andy Azula, creative directors; Matthew Winks, executive producer; Katie Rinki, assistant producer; Mark Krajan, copywriter; Steve Couture, art director.

    EDITORIAL

    FilmCore, Santa Monica.

    Paul Norling, editor, "Launch" and "Parental Control"; Kevin Anderson, editor, "Couch Talk"; Tiffany Burchard, editor, "Rich Email," "Shared Browsing" and "Patio"; Therese Hunsberger, executive producer.

    POST/

    VISUAL EFFECTS

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist.

    Sight Effects, Venice, Calif.

    Adrian Hurley and Melissa Davies, visual effects supervisors; Jeff Blodgett, visual effects producer; Chris Stevens, Joana Cruz, Patrick Ferguson and Sean McLean, visual effects artists.

    AUDIO POST

    POP Sound, Santa Monica.

    Mitch Dorf, mixer, "Launch," "Parental Control," "Rich Email" and "Couch Talk"; Loren Silber, mixer, "Shared Browsing" and "Patio."

    MUSIC/SOUND DESIGN

    Elias Arts, bicoastal.

    Chip Jenkins, composer, "Launch"; Jimmy Haun, composer, "Parental Control" and "Rich Email"; Michael Sherwood, composer, "Couch Talk"; Christopher Kemp, composer, "Shared Browser" and "Patio"; Will Riley and Jay Nierenberg, sound designers; David Gold, creative director; Dayna Turcotte, head of production.

    THE SPOTS

    Six spots showcase the improved features of Microsoft’s online service, MSN 8. In the :60s, a life-sized "butterfly" demonstrates the upgraded version, proving that "It’s better with the butterfly." The initial commercial in the package, "Launch," shows the insect being hatched from a cocoon while the world anxiously awaits in anticipation. "Parental Control," "Rich Email," "Couch Talk," "Shared Browsing" and "Patio" all humorously showcase the individual features of MSN 8, with the butterfly accompanying the individuals using the online service.

    Spots broke Oct. 24.

    Category:ScreenWork



    Director Tim Bullock Goes ROGUE In U.K.

    Wednesday, November 27, 2024

    Director Tim Bullock has joined ROGUE Films’ U.K. roster for commercials and branded content. He continues to be handled in the U.S. market by Ruffian, in Australia by Scoundrel, in France by Division and in Germany by Tony Petersen Film GmbH.

    Bullock’s work spans drama and comedy. In his own words, Bullock is “all about mining for a reaction--whether it be laughter or tears or inspiration.” He is a master of adopting a tone of voice and stylistic approach that suits the script and the message. Prior to joining ROGUE, Bullock was repped in the U.K. by Blink.

    Kate Taylor, ROGUE managing director and partner, commented, “Tim Bullock has a reel that oozes confidence and craft - that there are a few big chortles to be had, just makes it for me. I’ve been a huge fan of his for years--so, naturally, I’m delighted that he’s chosen to come to Rogue--and no, I don’t need to go to Specsavers. I know exactly what I’m looking at when I look at his work. Genius! That’s what.”

    Bullock said, “Throughout my time directing, Rogue has always been a name associated with rock-solid, quality work. I like that the company represents a breadth of directors with differing styles but all united by a high standard of work. Sam Brown is particularly inspiring to me. And what’s not to like about Kate Taylor? I’ve been a long time fan of hers and I can’t wait to work with her.”

    Famously a “suit” in his previous life, Bullock started out as a corporate recovery consultant for KPMG and then an account director at Saatchi & Saatchi before he began to fulfill his unleashed creativity directing short films. These shorts just kept winning awards so Bullock jumped ship from the corporate world and landed fully in the world of... Read More

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