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    “Flirt”

    By SHOOT StaffUpdated:No Comments1400 Views

    By Millie Takaki

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    This spot gives "making a pass" a double meaning. It starts off with two pretty young women driving a Mini Cooper along a wide-open roadway. But suddenly they are not alone—an SUV being driven by a hunky guy pulls alongside them, presumably to pass.

    The guy and the girls spot each other and exchange flirtatious glances. Then the Mini Cooper takes off, leaving the SUV behind. Not to be outdone, the guy puts the pedal to the metal and catches up with the young women. The flirtation continues as the two vehicles speed alongside one another.

    But while three’s company seems to be the case here, four is clearly a crowd—there’s a policeman waiting for lawbreakers on his motorcycle by the roadside.

    As they pass the cop, the girls make sure to keep driving alongside the SUV so that the larger vehicle blocks them from his view. When the cop gets on the guy’s tail, the girls continue to use the SUV as a shield by pulling in front of the larger car. The girls speed off into the distance as the guy is pulled over for a moving violation.

    A parting super against a black background states: "Now in America size matters."

    Anouk Besson of bicoastal Epoch Films directed this spec spot, which was shot by DP Marco Mazzei. Freelancer George Fares served as the producer. "Flirt" was conceived by freelance copywriter/creative director Mishele Wells.

    Chris Cavanagh of Epoch Films, New York, was offline and online editor on "Flirt." Colorist was Beau Leon of The Syndicate, Santa Monica. Freelancer Isadora Chesler was post supervisor. Audio mixer was Mark Meyuhas of AudioBanks, Santa Monica. Freelancer Vicki Steckel was the music supervisor.

    Category:The Best Work You May Never See



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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