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    “Mirror”

    By SHOOT StaffUpdated:No Comments1550 Views

    By Millie Takaki

    --

    A man stretches and genuflects in front of a mirror in a public restroom. He puts on a game face and starts to talk to his reflection, as if to prepare for a confrontation of some sort.

    "What’s the problem here," he says to his imaginary opponent. "I’m a valued customer. What? This should be a slam-dunk. I can’t wait around here for—" The man stops in mid-sentence when he hears a toilet flush.

    Next, we see him walking through a building hallway, his game face on and his posture resolute. He enters an office where a friendly-looking businessman is seated behind a desk. Before our guy from the restroom can say a single word, the businessman informs him, "I’m happy to say you’ve been approved for the loan, Stan."

    Stan is dumbfounded, as his preparation in the restroom has turned out to be totally unnecessary. Not expecting the confrontation to go so smoothly, his face can only register befuddlement.

    Graphics fill the screen: "fast, easy loan approvals," followed by the Forum Credit Union logo and the slogan, "Your money. Your voice."

    Steve Eshelman of Crossroads Films, bicoastal and Chicago, directed "Mirror" and three other spots in this campaign for the Indianapolis-based Forum Credit Union, out of agency Caldwell VanRiper/Marc, Indianapolis.

    Cami Taylor and Joanne Bittmann executive produced for Crossroads, and Beth Dolnick served as producer. The spots were shot by DP Gary Katz.

    Caldwell VanRiper/Marc’s Bryan Hadlock was executive creative director and producer. Duane Rader served as creative director, Greg Clark as art director and Maggie Koyak as copywriter.

    Jon Scofield and Carl Wuntz of Scofield Editorial, Indianapolis, were offline and online editor, respectively. Colorist was Lynette Duensing at The Filmworkers Club, Chicago. Audio mixer/sound designer was Brice Bowman of Earshot Audio-Post, Indianapolis.

    Category:The Best Work You May Never See



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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