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    Fluid Delivers BMW Cycles

    By SHOOT StaffUpdated:No Comments1406 Views
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    CLIENT

    BMW of North America/BMW Motorcycles.

    PRODUCTION CO.

    Squeak Pictures, Los Angeles.

    Joel Peissig, director; Claudio Miranda, DP; Vicki Mayer, executive producer; Youree Henley, producer; Chuck Picerni, stunt coordinator. Shot on location in Los Angeles.

    AGENCY

    Merkley Newman Harty|Partners, New York.

    Jerry Cronin, creative director; Mark Lowe, copywriter; Cameron Webb, art director; Alexander Kobek, producer.

    EDITORIAL

    Chrome, Santa Monica.

    Lance Pereira, editor; Chris Immel and Vince Oresman, assistant editors; Deanne Mehling, executive producer; Ashley Hydrick, producer.

    POST

    Company 3, Santa Monica.

    Libor Zednicek, online editor; Paul Bronkar, colorist.

    AUDIO POST

    Sound Lounge, New York.

    Tom Jucarone, mixer.

    MUSIC

    Fluid, New York.

    Andrew Sherman, composer; David Shapiro, executive music producer; Brad Stratton, producer.

    SOUND DESIGN

    Echo Park, Santa Monica.

    Matthew Schoenfeld, sound designer.

    THE SPOT

    "The Job" (:60/:30) opens on a meeting taking place in a restaurant after closing hours. The main character—who’s looking for work—-is speaking with a pair of menacing-looking guys, who are suspicious of the man’s motives. The man explains his rationale for wanting this unidentified job: "It’s rare in life that you get paid to do what you love." The viewer then finally understands why he wants this job so badly: the man is shown racing across town on a BMW motorcycle, hurling Trelli Bros. pizza boxes towards his customers’ homes. "Two more like him and we are going global," says one of the Trelli brothers.

    Spot broke Sept. 23.

    Category:ScreenWork



    AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires

    Friday, January 17, 2025

    Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:

    Who Needs Los Angeles? We Do.
    By Matt Miller, AICP president and CEO

    One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.

    But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.

    The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.

    Now is the time when we ALL must support and bolster this community.

    Production is needed in L.A., now!

    Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More

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