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    Frozen Man Flies AirTran For C-K

    By SHOOT StaffUpdated:No Comments1455 Views
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    CLIENT

    AirTran Airways.

    PRODUCTION CO.

    frozen man, Toronto.

    Jim Jenkins, director; Ramsey Nickell, DP; Stephen Orent, executive producer/N.Y.; Dan Duffy, executive producer/L.A.; Ralph Laucella, line producer. Shot on location in Toronto.

    AGENCY

    Cramer-Krasselt, Chicago.

    Marshall Ross, senior VP/executive creative director; Scott Wild, creative director; Pat Hanna and Larry Liss, copywriters; Ted Jenkins and Justin Bucktrout, art directors; Ben Latimer, producer.

    EDITORIAL

    Red Car, San Francisco.

    Jay Herda, editor.

    POST

    Red Car, New York.

    Tommy Tortoriello, online editor.

    Company 3, New York.

    Billy Gabor, colorist.

    AUDIO POST

    Penny Lane Studios, New York.

    Joe Miuccio, mixer, "Mouthwash," "Client Dinner," "Fired/Last Minute" and "Shipping"; Bobby Sorrentino, mixer, "Babysitters."

    MUSIC

    Fluid, New York.

    Andy Mendelson, composer.

    SOUND DESIGN

    Red Car, San Francisco.

    Dave Baker, sound designer.

    THE SPOTS

    Five :30s humorously showcase the low cost of flying AirTran Airways and feature the tagline, "Go. There’s nothing stopping you." In "Shipping," business people are transported to a meeting in boxes, but one person doesn’t make it. The spot then cuts to a large box falling out of a truck driving down a street. The box is promptly hit by a car. The voiceover asks, "Is the cost of getting there getting in the way of doing business?" In "Fired/Last Minute," an office worker is fired by his boss—who’s attending a conference in New York–via the telephone. The now-unemployed man flies to the Big Apple and tackles his former boss who’s in the midst of giving a speech at the conference. "Babysitters" shows grandparents arriving at their daughter’s home. The parents then quickly hand off the two babies to grandma and grandpa and run out of the house with luggage to a waiting taxi, which speeds away. Grandpa chases after the car, yelling, "Don’t leave us with the babies!" A pair of businessmen stiff a restaurant after having supper with a new client in "Client Dinner." The voiceover queries, "Business trips getting too expensive?" And in "Mouthwash," a mom, dad and grandmother share a bottle of mouthwash—literally. Dad rinses and spits the mouthwash back into the bottle. He hands it off to his wife who does the same and passes it to grandma. "Does the cost of travel have you cutting back in other areas?" the voiceover asks.

    Spots broke Feb. 17.

    Category:ScreenWork



    AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires

    Friday, January 17, 2025

    Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:

    Who Needs Los Angeles? We Do.
    By Matt Miller, AICP president and CEO

    One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.

    But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.

    The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.

    Now is the time when we ALL must support and bolster this community.

    Production is needed in L.A., now!

    Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More

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