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    FilmCore Spends Time Driving A Lexus

    By SHOOT StaffUpdated:No Comments1364 Views
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    CLIENT

    Toyota Motor Sales/Lexus ES and GS.

    PRODUCTION CO.

    Villains, bicoastal.

    Phil Joanou, director; Jeff Cronenweth, DP; Robin Benson, executive producer; Lori Boccacio, producer. Shot on location in the Big Island, Hawaii.

    AGENCY

    Team One Advertising, El Segundo, Calif.

    Tom Cordner, creative director; Tito Melega, art director; Josh Stern, copywriter; Beth Hagen, producer.

    EDITORIAL

    FilmCore, Santa Monica.

    Tiffany Burchard, editor, "Road Trips" and "Office"; Paul Norling, editor, "Winding Road"; Therese Hunsberger, executive producer; Christie Price, producer.

    POST/VISUAL EFFECTS

    A52, Los Angeles.

    Scott Johnson, online editor; Simon Brewster, visual effects supervisor/lead Inferno artist; Kristin Johnson and Marguerite Cargill, Inferno artists; Ray Giarratana, on-set visual effects supervisor; Darcy Leslie Parsons, executive producer; Scott Boyajan, producer; Rick Hassen, managing director.

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist.

    AUDIO POST

    POP Sound, Santa Monica.

    Mitch Dorf, mixer.

    MUSIC

    Elias Arts, bicoastal.

    Jonathan Elias, creative director, and also composer for "Office"; Jimmy Haun, composer, "Winding Road"; Danny Hulsizer, composer, "Road Trips"; Ann Haugen, executive producer; David Gold, creative director.

    THE SPOTS

    Three :30s show that Lexus vehicles inspire people to think up more reasons to spend time driving. In "Road Trips," the driver thinks about the things he will do: "I will hike the Appalachian Trail … take my daughter to school each morning … take more road trips." In "Office," the driver makes a mental "to do" list, adding "Move further away from the office," to such items as "sail around the world." And in "Winding Road," a driver adds to his goals of surfing the North Shore and flying a jet, his intent to "find a more winding road."

    Spots broke in November.

    Category:ScreenWork



    AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires

    Friday, January 17, 2025

    Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:

    Who Needs Los Angeles? We Do.
    By Matt Miller, AICP president and CEO

    One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.

    But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.

    The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.

    Now is the time when we ALL must support and bolster this community.

    Production is needed in L.A., now!

    Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More

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