CLIENT
Latrobe Brewing Co./Rolling Rock.
PRODUCTION CO.
@radical.media, bicoastal/
international.
LeMoine.Miller, directors/DPs; Robert Fernandez, executive producer; Kelli Abraham, line producer. Shot on location in Los Angeles.
AGENCY
McCann-Erickson, New York.
Joyce King Thomas, executive creative director; Craig Markus, group creative director; Chris Dealy, copywriter; Teddy Stoecklein, art director; Greg Lotus, producer.
EDITORIAL
Mackenzie Cutler, New York.
Ian Mackenzie, editor.
POST
Schmigital, New York.
Mathew Monson, online editor.
Nice Shoes, New York.
Lenny Mastrandrea, colorist.
AUDIO POST
Mackenzie Cutler.
Marc Healy, mixer.
MUSIC
Pink Noise, New York.
Michael Maxwell, creative director/composer; Jon Cobert, composer.
SOUND DESIGN
Blast Digital, New York.
Joe O’Connell, sound designer.
THE SPOTS
In "Rock and a Hard Place" (:30) a woman and her date are chatting at a bar. The woman asks the man how many women he’s been with. Panicked, he begins to notice numbers—a "16" on a man’s jersey, a "120 person occupancy" sign, a 93,390 pinball machine score and the "33" on his Rolling Rock bottle. He inadvertently saves himself when he puts up a couple of fingers to signal more beer from the waitress. The girlfriend notices the two fingers and says, "Seriously? Me too." In "Bucket of Rocks" (:15), a group of men at a bar use a "sophisticated" system to choose which of them should refill the pail of Rolling Rocks: Last man to put his finger next to his nose loses. The commercials conclude with the tagline, "Grab a Rock."
Spots broke in March.