CLIENT
The Timberland Co.
PRODUCTION CO.
The Partners’ Film Co., Toronto.
Eric Yealland, director; Mike Andringa, DP; Don McLean, executive producer; Sally Leggett, producer. Shot on location in Milton, Ontario.
AGENCY
The Geppetto Group, New York.
Chris McKee, creative director; Steve Ingkavet, art director; John Kim, copywriter; Joe Famiglietti, producer.
EDITORIAL
PS 260, New York.
John Zieman, offline editor; Sandra Dillon, assistant editor.
POST/VISUAL EFFECTS
PS 260.
John Zieman, online editor/compositor.
Nice Shoes, New York.
Scott Burch, colorist.
AUDIO POST
Planet V, New York.
Frank Verderosa, mixer.
MUSIC
Ingkavet Arts, New York.
Andrew Ingkavet, composer/arranger.
SOUND DESIGN
Planet V.
Frank Verderosa, sound designer.
THE SPOT
In the :30 "Wild," a group of youngsters—clad in Timberland boots—are shown running through jungle-like terrain, speeding past trees, climbing rocks and splashing through puddles of mud. Finally, the spot cuts to the inside of a Foot Locker store, where the salesman asks, "So, how do they feel?" The mud-splattered boys reply, "We’ll take ’em." The ad concludes with graphics revealing that Timberland shoes are available at Foot Locker and Kids Foot Locker stores.
Spots broke in November.