By Ramy Katrib
With the cost of Internet coming down and the availability of robust Internet service providers (ISPs) going up, a client may set foot in the post house lobby a lot less often because post services are no longer bound by the building’s four walls. Just four years ago, well over 2,000 ISPs existed on a global basis, and now, there are some 500. Wait a minute, you say, that seems to run counter to availability going up. It’s not the quantity but the quality, a digital Darwinism that conglomerated the strong and dispensed with the weak. Thus, the quality has gone up.
And these global ISPs, as well as last-mile providers, have allowed the postproduction house to come to the production, whether their location is across town, across the continent, or across the globe, like, for instance, on a palm-lined beach on an island of Fiji. That’s where the TBS’ Wrecked, a series that involves a plane crash, survivors and comedy, is shooting now its third season. I don’t know if it was through AirBnB, VRBO, or what, but the production got a sweet deal in renting an entire beachside resort to have a base of operations, a hotel for cast and crew and a deserted beach location all in one.
But Fiji is 5,500 miles from L.A. An 11.5-hour flight. If production had some poor soul live on a plane and fly back and forth to L.A. to hand-deliver hard drives of camera raw footage, a one-day roundtrip would cost around $1,200 or more. A month of that adds up to $36,000. The FedEx or UPS model of shipping drives for dailies remarkably is similar in cost. Overnighting from Fiji and back is not cheap.
DigitalFilm Tree is as much Internet logistics company as it is postproduction house. We’ve paired the Internet and information technology disciplines with our dailies and color grading, leveraging our relationships with ISPs and last-mile providers to bring DFT’s full post service offerings remotely to clients, however remote their location, such as an island in the Pacific.
Fiji has some of the most expensive Internet access in the world, but the cost has come down–to approximately $25,000 per month for 100MB up and down. However, the Fijian government provides an approximate 50% tax rebate. Therefore, it costs the production around $11,000 per month–still far less than a frequent flier or a monthly shipping bill.
DigitalFilm Tree designed an integrated hardware/software product called PostHost to facilitate a site-to-site VPN (virtual private network) from the resort to our post house. This isn’t the nebulous “cloud”; it’s a direct, securely encrypted tunnel between us. Camera raw files are transferred via PostHost from location to our ProStack object-storage solution in L.A. DFT processes the dailies and delivers a bin folder of quality-controlled media back to the Avid editor, who was in Fiji.
The editor soon moved to London, so we established a PostHost VPN between us there, too. And one to the Wrecked L.A. production office. And a couple more to Turner Broadcasting in Atlanta and L.A. for their promo material.
This Internet Protocol-based production and post is growing exponentially. Bonded 5G cellular is upon us. I’m pretty sure we soon will start receiving raw digital footage directly from camera. Regardless of where that camera may be in the world, the post house will be right there, too.
Ramy Katrib is the CEO/founder of DigitalFilm Tree in L.A.
Cinesite expands XR capabilities with hiring of Adipat Virdi as exec director
Cinesite has appointed Adipat Virdi as executive director, XR (global). The U.K.-based Virdi joins Cinesiteโs leadership team and will oversee the companyโs XR initiatives worldwide.
With a proven track record in XR and immersive technologies, Virdi brings over two decades of experience. He has a background in experience design and immersive storytelling, skills which he has brought to projects for a wide range of major brands and organizations such as BBC, Sony, Netflix, Virgin Atlantic, HSBC, Cosworth, Harbour Immersive, NASA, Charlotte Tilbury, Balenciaga, Lamborghini, Nike, IoC, Real Madrid and PagoNXT, among others. Virdi specializes in developing immersive storytelling frameworks for both social and commercial impact. He joins Cinesite from Facebook (Meta), where he was the global creative product lead for immersive, spearheading the emerging platforms teamโs exploration of VR/XR and immersive experiences.
Cinesite CEO Antony Hunt said of Virdi, โHis expertise in XR will be invaluable as we continue to push the boundaries of immersive storytelling and expand our offerings in this rapidly growing market.โ
Virdi will drive Cinesiteโs XR strategy, foster collaboration across the companyโs global studios, and explore new opportunities for XR applications in entertainment, fashion, the automobile industry, and beyond.
โAt Cinesite, our decades of experience crafting stunning visual effects for Hollywood blockbusters have equipped us with a unique understanding of storytelling and immersion,โ said Virdi. โNow, weโre excited to leverage this expertise to create XR experiences that truly transport audiences into the heart of the action. Our goal is to make them feel like they can choose to be main characters and... Read More