CLIENT
New York State Department of Taxation and Finance/New York State Tax Amnesty.
PRODUCTION CO.
Highway 61, New York.
Steven Levy, director; Jamie Rosenberg, DP; Marc Rosenberg, executive producer; Nancy Cannava, producer. Shot on location in New York.
AGENCY
Dream Catcher Communications, Niskayuna, N.Y.
Mary Beth Mooney, creative director/art director/copywriter/producer.
EDITORIAL/POST
Steel Rose Editorial, New York.
Mitch Schreiber, offline/online editor; Nelly Phillips, assistant editor.
AUDIO POST
Howling Trout, New York.
Jenna Emmens, mixer.
SOUND DESIGN
Steel Rose Editorial.
Mitch Schreiber, sound designer.
THE SPOT
In the :30 "Running Man," a man is frantically fleeing an unknown pursuer through the streets of Manhattan. "If you’ve been running from your New York State tax obligations, these facts will stop you in your tracks," states the voiceover, who goes on to cite how unpaid tax debt can cost a person their home, business, car and even result in jail time.
Spot broke Jan. 18.