CLIENT
Procter & Gamble/Bounty.
PRODUCTION CO.
Octane Films, New York.
Chris Carballo, director; Daniel Sotelo, DP; Linda Calautti, executive producer; Carolina Cordinni, producer. Shot on location Buenos Aires.
AGENCY
Arnold Worldwide, New York.
Alex Ross, creative partner/art director; Marta Fero, creative partner/copywriter; Trish Walker, producer.
EDITORIAL/POST
Cutting Vision, New York.
Jeff Beckerman, offline/online editor, "Decision"; Maru Winckelmann, offline/online editor, "Momento"; Alexandra Leal, producer.
Company 3, New York.
Victor Mulholland, colorist; Elisha Levin, producer.
VISUAL EFFECTS
Cutting Vision.
Jeff Spangler, effects/graphics artist, "Decision."
AUDIO POST
Sound & Vision Studios, New York.
Joseph Casalino, mixer/engineer.
MUSIC/SOUND DESIGN
Hells Kitchen Music, New York.
Pete Cannarozzi, composer/arranger/sound designer; Marc Battaglia, composer/arranger; Donald Siudmak, executive producer/sound designer; Allen Alexander, producer.
THE SPOTS
"Decision" (:30) features a fanatical supermarket employee who helps out a mother and her kids, as they choose a brand of paper towel. After some comparisons, the family buys Bounty. "Momento" (:30) shows a dad—armed with Bounty paper towels—bravely attempting to keep up with his young son as he wreaks havoc throughout the house.
Spots broke in January.