CLIENT
Pfizer Inc./Dentyne Ice.
PRODUCTION CO.
Girald Suarez Productions, New York.
Bob Giraldi, director; Joaquin Baca-Asay, DP; Debbie Merlin, executive producer; Tara Handley, line producer; Eric Wilson, production manager. Shot on location in Toronto.
AGENCY
Bates USA, New York.
Bob Froelich, executive VP/creative director; Bob Tabor, senior VP/creative group head; Mary Dugandzic, VP/senior producer; Jane Borock, art director; Matt MacDonald, copywriter.
EDITORIAL
Version2. Editing, New York.
Dave Herman, editor; Mike Wadsworth, assistant editor; Linda Rafoss, executive producer.
POST/VISUAL EFFECTS
Company 3, New York.
John Bonta, colorist; Fred Kolthay, assistant colorist; Luana Ayres, producer.
Rhinoceros Visual Effects and Design, New York.
Michael Miller and Rick Wagonheim, partners/VPs/executive directors; Yfat Neev, executive producer; Vico Sharabani, partner/lead Inferno artist; Arman Matin, digital artist/CG director; Jim Callahan, digital artist/technical director; Joe Burrascano, digital artist; Linda Gallagher, production manager/associate producer.
AUDIO POST
audioEngine, New York.
Rex Recker, mixer.
THE SPOT
In "Subway," a man and woman bump into each other on a train platform. There’s an immediate attraction, but she’s getting on the subway while he’s exited the car. She quickly puts a piece of Dentyne Ice in her mouth and then breathes on the car window, causing a patch of frost to form. She writes her phone number on the frost, hoping the man will take note. As the possible love interest stands on the platform dumbfounded, he sees that a group of men are busy writing down the number.
Spot broke Jan. 31.