CLIENT
Nationwide Mutual Insurance Co.
PRODUCTION CO.
Food Chain Films, Portland, Ore.
Vance Malone, director/DP; David Cress, executive producer; Kevin Sullivan, producer. Shot on location in Portland.
AGENCY
Publicis Sanchez & Levitan, Dallas.
David Hopson, creative director; Janice Mock, producer; Raffa Rodriguez, art director; Michel Rothchild, copywriter.
EDITORIAL
Reel FX Creative Studios, Dallas.
Mike Roy, offline editor.
POST/VISUAL EFFECTS
Reel FX Creative Studios.
Mike Roy, online editor/compositor; Kevin Althans and Scott Balkcom, compositors; Will Nicholson, Kris Kapp and Augusto Schillaci, animators; Dale Carman, creative director.
Video Post & Transfer, Dallas.
Steve Franco, colorist.
AUDIO POST
Deaf Mule, Dallas.
Gio Locatelli, mixer/engineer.
MUSIC/SOUND DESIGN
Deaf Mule.
Gio Locatelli, composer/sound designer; Victor Macias, sound designer.
THE SPOT
"Eraser" (:30) shows a man leaning over a photograph of a damaged car. He uses a blue square to literally "erase" the dents and scrapes from the vehicle, until it looks brand new. At the end of the spot, he places the blue square in the corner of the photo as a pullout reveals that the square is the Nationwide logo.
Spot broke in February.