CLIENT
National Automotive Parts Association/NAPA.
PRODUCTION CO.
Coppos Films, bicoastal.
Tom Schiller, director; Scott Galinsky, DP; Michael Appel, owner/executive producer; Barbara Gold, producer; Joanne Ferraro, managing director; Lucy Campos, controller/head of operations; Alexandra Chamberlain, head of production. Shot on location in Concord, N.C.
AGENCY
Fahlgren Advertising, Columbus, Ohio.
John Stertz, creative director/art director; Susan Mulvey, senior broadcast producer; Andy Conroy, copywriter.
EDITORIAL
JefCo Creative Editorial,
Miami Beach.
Jeff Sternberger, editor; Peter Tassler, producer.
POST
Manhattan Transfer-Miami, Coconut Grove, Fla.
Patrick Desfayes, colorist; Mike Nonelle, online editor.
AUDIO POST
Outpost Audio, Miami.
Steve Johnston, mixer.
MUSIC
Fluid, New York.
Andy Mendelson, composer/arranger; David Shapiro, executive producer; Brad Stratton, producer.
SOUND DESIGN
Outpost Audio.
Steve Johnston, sound designer.
THE SPOTS
Three humorous :30s feature Michael Waltrip of the NAPA Auto Parts racing team, along with drivers Dale Earnhardt Jr. and Steve Park. In "Dub," Earnhardt and Park ogle a group of "auto bunnies" who are gathered on the other side of a trackside fence. Earnhardt asks Park if he wants to know what the best part of auto racing is. Before the obvious answer can come out of Earnhardt’s mouth, another mouth is superimposed on his face, and he is heard to say, "Michael Waltrip." Park concurs, and with his superimposed mouth, he adds that he hopes one day the whole world will use NAPA products. The spot eventually cuts to an editing room, where Waltrip gives final approval on a "tremendous" dubbing job. "Impression" shows Earnhardt and Park making fun of Waltrip’s NAPA racing uniform, and "Hardly" features Waltrip, flanked by Park and Earnhardt, slapping "NAPA" signs on the racers’ backs as they walk along a race track.
Spots broke in February.
