CLIENT
Adidas SL-IV.
PRODUCTION CO.
Villains, Beverly Hills, Calif.
Larry Frey, director; Dion Beebe, DP; Richard Goldstein, executive producer; Jody Barnhart, head of production; Bernard Rahill, line producer. "Rain" shot at CBS Studio Center, Studio City, Calif., and "Late" shot on location in Los Angeles.
AGENCY
TBWA/Chiat/Day, San Francisco.
Chuck McBride, executive creative director; Julian Katz, producer; Ben Nott, art director/copywriter, "Late"; Marco Worsham, art director, "Rain"; Crockett Jeffers, copywriter, "Rain."
EDITORIAL
Plank Editorial, San Francisco.
Kim Bittle, editor.
POST/VISUAL EFFECTS
The Syndicate, Santa Monica.
David Lombardi, digital effects supervisor/CG artist; Jonathan Stone, digital effects producer; Kenny Solomon, executive producer; Kevin Prendiville, Flame effects artist; Beau Leon, colorist.
AUDIO POST
One Union Recording Studios,
San Francisco.
Andy Greenberg, mixer.
MUSIC
Mo-phonics, Venice, Calif.
Banger & Mash (Michael Erdman and Stephan Altman), composers, "Rain"; Zach Corbell, composer, "Late."
THE SPOTS
Two :30s demonstrate the lengths to which owners of adidas SL-IV shoes will go to preserve them. In "Late," a young man arrives late at an apartment where a daytime party is in progress. He rings the bell but then notices a stain on his white SL-IVs. The man hastily jumps over the banister, runs downstairs and heads outside, as the party hostess slowly makes her way through a crowd to answer the doorbell. The man races to a Champs Sports store, where he buys an identical pair of the adidas shoes. He then speeds back to the apartment door, where he pulls on the new shoes, just as the hostess opens the door. Perspiring from his ordeal, a drop of sweat falls from his brow, but he moves his foot out of harm’s way just in time. "Rain" shows a young man walking the streets barefoot on a dreary, rainy day in the city. Suddenly, the sun comes out and the sky clears. He sits down on a bench in front of a Foot Locker store, reaches under his jacket and pulls out his adidas SL-IVs As he puts them on, a store salesman comes outside and tells him, "Told you you’d love ’em."
Spots broke Feb. 12.
