CLIENT
Yamaha Motor Corp.
PRODUCTION CO.
Crossroads Films, Los Angeles.
Scott Young, director; Eric Engler, DP; Camille Taylor and Dan Lindau, co-owners; Charlie Curran and Carole Hughes, executive producers; Michelle Tamme, producer. Shot on location in Pasadena, Calif.
AGENCY
Marshall Advertising & Design, Costa Mesa, Calif.
Diana Marshall, president/creative director; Roger Feldman, associate creative director/copywriter; Eric Cwiertny, associate creative director/art director; Nancy Skendarian, producer.
EDITORIAL
Post Factory, Orange, Calif.
Scott Young, editor.
POST
Post Factory.
Mary Riggin, online editor.
R!OT, Santa Monica.
Mark Wilkins, colorist.
AUDIO POST
Audio by the Bay, Orange.
Chris Potter, mixer.
THE SPOTS
A pair of :30s—"Home Improvement/ Backyard" and "Home Improvement/ Garage"—feature a twist on the current home makeover craze. The commercials open on scenes reminiscent of such shows as Trading Spaces or This Old House. However, eventually the wives wind up shocked to see that a dream renovation of their backyard/garage involves Yamaha motorcycles and ATVs being placed in that area. The husbands, on the other hand, are beside themselves with joy.
Spots broke Feb. 10.